Hotel Sucker Guide for: Understanding Revenue Metrics

We understand that as hospitality, your day is crowded. From managing orders to making sure guests are happy, you will feel like you do a million things at once. But what if you can take some allegations of your decision?

That’s where Metric Hotel come.

These numbers not only sit enough in the spreadsheet, they tell you where you are superior and where there is room to grow. After you understand some of the main metrics, you will have the power to make smarter choices, increase your income and create better experiences for your guests.

Let’s look at the most important metrics and why they will help your business develop.

1. Daily Rates Average (ADR): your room price label

Let’s start with something simple: You have a dinner party, and you decide to charge $ 25 per plate. If you succeed in serving 10 people, you have produced $ 250. ADR Only the same but for your room. This tells you how much income is generated by each room. You can increase your ADR by adjusting your room rates based on requests, events, or peak season. The more you adjust wisely, the more you get.

2. Revenue per room available (Revpar): How is your overall room?

Revpar is like a Metric Hotel superpower. This calculates your room rates (ADR) and your residential level to show how much income you produce per room available.

For example, if your room rate is $ 100 and your residence is 80%, Revpar shows the average income you get from all rooms, not just ordered. This combines your room and residential rates to provide a complete picture of your income.

If the residence is low but the tariff is high, Revpar helps you see that the decline rates can increase orders and increase income.

3. Order with Source: Where does your order come from?

Do guests order through OTA like Expedia, or do they find you directly through your website? Order based on source Show where your traffic comes from, helping you understand which marketing channels are most suitable for you.

If you get a lot of orders from OTA, you might want to focus on changing more from them into direct orders. If most of your orders come from your website, good! Continue to feed the traffic and optimize your site to convert even more.

Here’s his appearance on the Sirvoy Dashboard:

4. Residential level: Is your room filled?

Imagine you have a party with 50 places, but only 30 people appear. Yours residential level is 60%. Just that simple. This metric shows how many of your rooms are really ordered, which can help you understand your hotel request.

Low residential can be a sign that your marketing loses a sign or you charge too much for the room. On the other hand, if your residence is too high, maybe it’s time to raise your price or find ways to create more room availability. (Hello, happy guests and higher profit!)

5. Cash Revenue: Tracking Money Flow

Imagine you run the guesthouse. One guest pays to stay in advance with a credit card, That’s when you made a cash receipt. But then other guests decided to order for a future date and ask for invoices. They will pay later. It was tracked separately as an invoice.

If your cash receipt does not increase as you expect, it might mean some guests have not paid or there are errors with the payment method. And don’t forget about that invoice! Tracking the two receipts, invoices, and payments of invoices give you a complete picture of incoming payments, so you can ensure your cash flow is under control and you are always ready for the next large fee.

6. Nationality: Where did your guests come from?

Knowing where your guests are traveling from offering valuable insight to adjust your marketing strategy. For example, if you see a large number of guests from the United States, this can be the right time to adjust your promotion to attract better to the market.

It also opens opportunities for growth. If guests come from countries that you don’t expect, you might want to focus on attracting more from this area or adapting your services to meet their preferences.

Here’s his appearance on the Sirvoy Dashboard:

7. Guest Night: How long do they stay?

Want to know how many people live – and for how long?
Guest night Calculate each guest for every night they stay overnight. So if two guests stay in one room for one night, that 2 nights of guests. If they stay two nights, that 4 nights of guests.

This metric helps you see the pattern in length and residence. The longer your guests live, the more opportunities you have to generate income – either through upsell, food, or extra.

You can use this insight to offer discounts for a longer stay or design package that encourages guests to stay longer. This is a win-win for you and your guests.

8. Chart: visualize your performance

Sometimes, the numbers on the page can feel extraordinary, but the graphics provide a clearer picture. At Sirvoy, The Total unit amount The chart allows you to easily track the performance of your room from time to time, showing how many rooms are being ordered and when.

That The total number of reverse units The chart turns him on his head, helping you quickly see a period where the residence is lower. By comparing the two charts, you can see trends, identify peak booking time, and adjust your strategy.

Here’s his appearance on the Sirvoy Dashboard:

Why Metric is important?

Understanding hotel metrics is more than just the numbers issued. This is about making decisions based on information that can increase your income, increase guest satisfaction, and increase your operation.

The Sirvoy advantage: Easy tracking, a smarter decision

At Sirvoy, we make it easier to track all these metrics. Our system gives you real-time data so you can make smarter decisions. Whether it’s adjusting room rates or increasing occupancy, you will have the insight you need to take action.

Want to issue a guess for the performance of your hotel? Order your free demo with Sirvoy today And find how your metric understanding can help you grow.

“Since registering with Sirvoy, we have increased ordering directly from our website by 50%. This is an easy system for our customers to navigate and our employees to use. Another great thing about Sirvoy is statistics Where you can get a big picture of your business performance. “

– HØLOFTETBB, Sweden