Marketing a hotel is difficult. Google’s Pomelli AI makes it even easier

Has marketing for your hotel or B&B been on your to-do list for a while? You know it’s important, you have ideas, but it’s the task that keeps getting pushed to “later.”

If marketing isn’t your strongest area, you’re not alone. Time is usually the real challenge. That’s why we’re constantly monitoring new AI tools that make it easier to get started.

Pomelli is one of them.

What is Pomelli?

Pomelli is a New AI experiment from Google Labscreated with Google DeepMind. It helps small and medium businesses create on-brand marketing content, especially for social media, without starting from scratch.

In short, Pomelli looks at your website first. Then it suggests campaign ideas, copy, and visuals that really fit your brand.

Currently, Pomelli is available as a public beta in the US, Canada, Australia and New Zealand, in English.

Why it can help your property

Pomelli can be a useful starting point when you:

• need ideas for what to post, without overthinking each caption
  
• want your marketing to look consistent across your social media, website and ads
  
• have limited time, budget, or design credentials
  

It’s a powerful (and still experimental) AI tool, but it’s not a magic wand. You should review and change what it produces so that it sounds like you and reflects what you actually offer.

How to create brand content with Pomelli in minutes

You don’t need a lengthy setup or any design skills. Here’s how it works.

1. Start with your website

Go to labs.google.comopen Pomelli and paste your website URL.

Pomelli uses your site as a starting point, so this step is important.

2. Check your “Business DNA”.

Pomelli analyzes your website and creates a simple style guide from it. This includes things like tone of voice, fonts, images, and color palette.

Take a quick look and make sure it feels right before continuing.

3. Select a campaign

Choose one of Pomelli’s suggested campaigns, or write your own command.

You could try something like:

• “Midweek holiday deals for couples”
  
• “Post gift vouchers for locals”
  
• “Last minute weekend availability”

4. Edit and download

Pomelli creates a set of ready-to-use assets. You can change text or images directly in the tool, then download what you need.

Before posting, always double-check details such as prices, dates, and policies.

Give your campaign a place to land

Pomelli starts with your website, so having one is the first step. If you haven’t already, Sirvoy website builder lets you create clean, professional sites quickly, with built-in ordering engine which allows guests to order directly.

That way, your website becomes both a starting point and a destination. Pomelli uses it to create brand campaigns, then direct people back to your site to order directly.

Online today. First campaign today.